Photo agency vs Freelancers

You get so much more from Apelöga compared to what most freelance photographers offer. Here’s how it works:
1. You get full user rights to all images
2. You get project managers who make running assignments smoother
3. You get images that are modern and make an impact
4. You only pay for the images you want to use instead of per-hour

Probably the biggest difference between us and a freelance photographer is that we are an agency instead of a one-man company.

So what difference does that make?

In the short-term, probably none. You might already have a freelance photographer you like to work with who can always come and photo your assignments. Then there’s no reason to change to Apelöga.

But if you think about the long-term, the answer is definitely yes.

What happens when your freelance photographer can’t do the work because they’re busy on other jobs?

You’ll need to contact another freelance photographer, who’s probably good, but it’s not the same thing. The imagery may differ slightly. The pricing is different. You have to renegotiate the rights to images.

And at a nitty-gritty level, image files are delivered differently, they have different colour profiles, different resolutions, and are named according to different standards.

The result might be good, but it will cost you a lot more time and energy than you wanted.




That’s the reason for choosing Apelöga. Our way of working is perfect for larger companies.

First, we have a standardized process. No matter which of our employees photograph or film, the result will be the same:

* The file names are uniform.
* Pricing is clear.
* There are no reservations about usage rights.
* The contact information is the same.

All customer files, from all assignments, are collected in the same location (and securely backed up).

And we have resources that most freelancers lack for larger assignments. Our project managers make sure our filmmakers and photographers focus on the creative aspects of the work.




We undertake ongoing assignments for large companies such as E.ON. Companies with several different internal clients, and where it is important that everything works the same – every time.

We don’t say we’re better or cheaper than freelancers. It’s all about long-term partnerships, quality and continuity with your image strategy.

We solve all your problems, every time. Without the hassle.




We work mainly with larger companies offering:

* Standardized deliveries

* Project management help
* Full user rights to the images and films you buy

* Transparent pricing model (fixed price per image)
* We save all files for at least five years, and have secure backup for all materials

Contact us by e-mail or phone: +46 (0) 76-637 90 45


Curious for more? Learn more about our photography and videography.

Do you think it’s hard to find the right photographer? Here are 3 tips on how you find the right one..

3 tips for finding the right photographer

There’s never been as many photographers as there are today. Finding the right one can be a tiresome job. Here are three tips to help you get it right. 

1. How much does it cost to hire a photographer in Sweden?


You usually pay photographers by the hour. A standard hourly rate is just over 1,000 SEK, often with two hours minimum time. There are two industry price lists that many photographers use, BLF and SFF. 

Many photographers charge per image to cover the time of image processing – They normally take several hundred SEK per image.

Often the price will increase if you want increased usage rights. Up to three times the hourly rate if you want complete rights to the images.
Some photographers apply a fixed-price-per-image, with free rights. (This is how our agency bills).

Tip: Always check the price with the photographer before the shoot, and check what usage rights apply. The best thing is to negotiate a package price.

Keep in mind that the most expensive image is the one that’s too bad to use. So it’s important you choose the right photographer. Start by evaluating photographers’ websites.

2. How you evaluate a photographer’s website


Most photographers have their own website. And almost all photographers show pretty pictures. But how do you know who is best suited for your job?

Tip: Try to find a photographer who takes great pictures at “unsexy” occasions. Almost anyone can take crazy pictures at a rooftop party in NYC. You’ll always get cool images in those occasions. But who can make good pictures of a city council meeting in fluorescent lighting?

If you hire a photographer who takes good pictures in difficult conditions, then the chances are you’ve found the right one.

3. Does the photographer have enough capacity?


You seldom need to manage and arrange simple photographs like portraits. But you’ll probably need a project manager on larger productions.

Freelance photographers often work alone, but get help from assistants. The alternative to a freelancer may be a photo agency, or advertising agency, who usually employ project managers.

Tip: When hiring a photographer, check if they have an assistant who can help manage the shoot. If not, there’s a large risk that you may become a project manager (which doesn’t have to be wrong – but it does give you an argument for negotiating a better price.)

Good luck.

Fixed price per image. No hourly rate.

Apelöga takes photos for free for companies. And no, there’s no catch.

There’s no gimmick. No trick. No small print.

“Free” means we take images without an hourly rate. We get paid for delivery. You only pay for the images you want.

The Apelöga model

It works like this:

1. You hire us to photograph.
2. We research, plan, rig and photograph. Without tying you to anything.
3. We make a first selection of images and send them to you.
4. You select the images you want (with our help if you want).
5. You pay a fixed price per image.

This is what’s included in fixed price per image:

* Photographing
* Planning
* Scouting of location and/or models
* Process of choosing images
* Image processing (retouch, colour correction, etc)
* File optimization – Maybe you want files cropped to fit your website, LinkedIn or Instagram account
* Digital delivery, and we save files for at least 5 years
* Travel within Skåne included
* Free usage rights for all images you buy

We have to take really good pictures as you only pay for images you use. Pictures that you really want. It’s a win-win situation.

Price list

* First image: 6,000 SEK
* Next images: 1,000 – 3,000 SEK/image

Costs may apply to models, props and for longer journeys. Prices vary depending on the nature of the assignment. Contact us for a quote. (All prices are excl. VAT.)