Photo agency vs Freelancers

Photo agency vs Freelancers

You get so much more from Apelöga compared to what most freelance photographers offer. Here’s how it works:
1. You get full user rights to all images
2. You get project managers who make running assignments smoother
3. You get images that are modern and make an impact
4. You only pay for the images you want to use instead of per-hour

Probably the biggest difference between us and a freelance photographer is that we are an agency instead of a one-man company.

So what difference does that make?

In the short-term, probably none. You might already have a freelance photographer you like to work with who can always come and photo your assignments. Then there’s no reason to change to Apelöga.

But if you think about the long-term, the answer is definitely yes.

What happens when your freelance photographer can’t do the work because they’re busy on other jobs?

You’ll need to contact another freelance photographer, who’s probably good, but it’s not the same thing. The imagery may differ slightly. The pricing is different. You have to renegotiate the rights to images.

And at a nitty-gritty level, image files are delivered differently, they have different colour profiles, different resolutions, and are named according to different standards.

The result might be good, but it will cost you a lot more time and energy than you wanted.




That’s the reason for choosing Apelöga. Our way of working is perfect for larger companies.

First, we have a standardized process. No matter which of our employees photograph or film, the result will be the same:

* The file names are uniform.
* Pricing is clear.
* There are no reservations about usage rights.
* The contact information is the same.

All customer files, from all assignments, are collected in the same location (and securely backed up).

And we have resources that most freelancers lack for larger assignments. Our project managers make sure our filmmakers and photographers focus on the creative aspects of the work.




We undertake ongoing assignments for large companies such as E.ON. Companies with several different internal clients, and where it is important that everything works the same – every time.

We don’t say we’re better or cheaper than freelancers. It’s all about long-term partnerships, quality and continuity with your image strategy.

We solve all your problems, every time. Without the hassle.




We work mainly with larger companies offering:

* Standardized deliveries

* Project management help
* Full user rights to the images and films you buy

* Transparent pricing model (fixed price per image)
* We save all files for at least five years, and have secure backup for all materials

Contact us by e-mail or phone: +46 (0) 76-637 90 45


Curious for more? Learn more about our photography and videography.

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Adam Haglund

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